01
Our purpose
Help organizations improve how work happens and use technology in service of people, performance, and lasting value.
Who we are
Built for the distance between ambition and adoption.
SFG Technology & Business Solutions USA is a people-focused transformation partner for leaders navigating operational change, intelligence, and responsible AI.
Our position
We bring business improvement, decision intelligence, and technology execution into one accountable transformation journey.
02
Our ambition
Build a category-defining transformation firm for the AI era: credible in the boardroom, useful on the frontline, and accountable for helping change move from intent into adoption.
03
Our posture
We work with curiosity, stewardship, integrity, and practical accountability. We challenge assumptions early and leave capability behind.
- Human outcomes
- Commercial discipline
- Ethical application
- Measurable adoption
04
Our US commitment
SFG USA serves US organizations and strategic partners through a connected international delivery network. We stay close to the operating reality while drawing on transformation, technology, and industry capability across regions.
“Senior judgment stays close to the people who must make change real.”
Leadership team
Senior accountability.
Close to the work.
SFG is designed to keep strategic judgment, technical depth, and delivery accountability connected.
01Adrian Robertshaw
Founder — Managing Director
Strategy, enterprise transformation, and accountable delivery.
02Bobby Aitken
Executive Director — Commercial Growth & Operations
Commercial growth, operations, Lean Six Sigma, and people-focused transformation.
03Steven Saldana
Director — CTIO
Technology governance, architecture, responsible AI, and enterprise platforms.
04Lynne Hsu
International Business Consultant
International business consulting and cross-market relationships.
05Yivan Gabut
Senior Solution Architect
Solution architecture and technical delivery.
06@Kalebh Saldana
Head of AI Marketing Strategy & Creative Film — SFG Japan
AI marketing strategy, creative film, and global brand storytelling.
The leadership team connects strategic judgment, commercial discipline, technology governance, architecture, creative direction, and delivery accountability.
Representative delivery evidence
Built for complex
operating environments.
These anonymized patterns show the types of operating contexts and decision evidence SFG works with. They do not imply a named client, endorsement, or unverified result.
Resource operations
Safety-critical, asset-intensive work
Process baseline · decision rights · controlled pilot
Infrastructure & utilities
Field work, reliability, and risk
Current-state flow · governed measures · adoption plan
Community systems
Service capacity and stakeholder outcomes
Service journey · operating measures · accountable actions
Education & workforce
Learner journeys and capability
Workflow map · information model · role-based enablement
Enterprise transformation
Microsoft, data, AI, and delivery governance
Use-case portfolio · controls · scale decision
Evidence over assertion
What decision-ready
proof contains.
Strong proof connects the starting condition, intervention, controls, adoption conditions, measured evidence, and limitations to a specific decision.
Delivery evidence
“Show the operating truth, what changed, and the evidence that permits the next decision.”
SFG proof principleApplied across discovery, pilots, and scale decisions
Results are stated only where the baseline, measurement period, dependencies, and evidentiary limits are clear.Need a client-specific reference or result? SFG handles that conversation directly and shares only evidence that can be used responsibly for the purpose.
How SFG handles evidence ↗The next useful conversation